myMoffitt
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Project Name
Moffitt Patient Portal
Headquarters
Tampa, FL
Industry
Health Care
Company Size
50+ employees
Timeline
1 Year

Overview

The myMoffitt Patient Portal mobile app is a patient-centered platform designed to streamline access to healthcare services, medical records, and treatment information. It enables users to schedule appointments, review lab results, communicate securely with care teams, and manage prescriptions from their mobile devices. The app prioritizes accessibility, ease of navigation, and clear presentation of critical medical information, helping patients stay informed and engaged in their care journey.

As the UI/UX director, the focus was on creating an intuitive, user-friendly interface that simplified complex healthcare workflows. Design efforts included structuring information architecture for clarity, optimizing interaction flows, and implementing responsive layouts that accommodated diverse patient needs. The result is a cohesive, reliable, and accessible digital experience that empowers patients to take control of their healthcare efficiently

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Problems

Designing the myMoffitt Patient Portal mobile app presented challenges in translating complex healthcare workflows into an intuitive, user-friendly experience. Early prototypes revealed that patients struggled to navigate appointment scheduling, access lab results, and interpret medical information, leading to confusion and potential errors. Balancing the presentation of critical health data with a clean, minimal interface required careful consideration to avoid overwhelming users.

Another challenge was ensuring accessibility and usability across a diverse patient population, including varying levels of technical proficiency, age ranges, and visual or cognitive impairments. Integrating secure messaging, prescription management, and notifications while maintaining compliance with healthcare privacy regulations added further complexity. Iterative testing and stakeholder feedback were essential to identify pain points and guide design improvements.

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Solutions

To address navigation and usability challenges, the design implemented clear, intuitive user flows and organized information architecture that guided patients through appointment scheduling, lab results, and prescription management. Interactive prototypes and wireframes were iteratively tested to ensure clarity, efficiency, and ease of use, reducing confusion and errors. Visual hierarchy, consistent iconography, and contextual cues were applied to make critical medical information easily understandable.

Accessibility was prioritized through responsive layouts, scalable typography, and support for assistive technologies, accommodating a diverse patient population. Secure messaging, notifications, and prescription features were integrated seamlessly without disrupting workflow, and close collaboration with developers ensured design intent aligned with technical implementation. These solutions resulted in a cohesive, patient-centered mobile experience that empowers users to manage their healthcare confidently and efficiently.